What you are about to market is the #1 Discount Health Benefits Program in North America – bar none! The program that’s going to help more families save more money than ever before, especially in light of our messed-up health system that continues to get more costly. We’re #1 and we only started to develop this program two years ago – a good 10 to 15 years after our competitors started marketing their programs. Since you are going to be part of our marketing team, we’d like to let you in on a little secret – they have more members than we have, but, and that’s a big BUT, we have a big fat vision--backed by persistence, will, and relentless innovation.

Remember Chux--the disposable baby diaper that took the market by storm in 1932? Of course you don't. Back then, Chux saw its product as a luxury item, and happily kept its little throwaway business to itself for almost forty years. Then Pampers came along in the 1960s, supported by a huge, mass-consumer vision with persistence to match, and blew Chux out of the market-- transforming baby rearing forever.

And everyone knows the legend of the two Steves - Jobs and Wozniak - who invented the personal computer in someone's garage. Only they didn't. The Altair MITS came to market long before in 1975. But Steve Jobs was the one with the mammoth vision of a computer on every desk and Apple II became the first PC hit.

Today's world offers many choices. People who lack vision are apt to drift to the next appealing project as soon as things don't go the way they planned. They lack persistence to achieve anything important.

But ‘Will’ and ‘Vision’ offer us a look at a different kind of world. We aren't talking about a ‘vision’ that's sloganized and prettified and pasted on a plaque. We mean the kind of vision that highlights the importance and value of a product or service to many people and ultimately points the way to a new future. And, of course, requires a 100% commitment to bring into reality.

We’ve got that vision! And, we’ve got that commitment!
 
So how BIG is YOUR vision?
 
Is your vision big enough to drive the kind of success you seek? Is your vision large enough to nourish and sustain you? Is it important enough to mobilize the resources necessary for its realization? Well, our vision is! As a matter of fact, it’s large enough for anyone who has the persistence and will to capitalize on this major opportunity.

Do you remember Sally Brunsman, Kim Barnett, Nathan Myrhvold, Brad Silverberg, Pete Higgins, Thomas Reardon, and John Ludwig? Neither did we, but these people are just a few of the thousands of multi-millionaires who worked for Microsoft - and mostly in sales. They certainly had the vision or at least the good fortune of being there during the early years.

Envision this - insurance companies are dropping HMO coverage, premiums have increased by 30% this year and will likely increase further next year, 40-million Americans are now totally uninsured, and we have the discount health benefits program with the strongest content and best value backed by the best customer service, the most powerful website and the strongest Provider Networks.

So I'll ask again, how BIG is your vision?

If you’ve got the vision, all you now need are the tools. This manual was put together for that very reason. The more you know, the more you can help others save, the greater your success.
 
We wish you lots of it!
 
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